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SM Proudly Celebrated Local MSMEs at DTI Wedding Fair at SMX Aura

Love, tradition, and local entrepreneurship shared the spotlight at the Bagong Pilipinas Wedding Fair 2025, held from June 27 to 29 at SMX Convention Center, SM Aura Premier. Organized by the Department of Trade and Industry (DTI), the three-day event successfully showcased over 100 Filipino MSMEs, celebrating Filipino creativity while driving real business opportunities in the events and wedding industry.


DTI kicked off the Bagong Pilipinas Wedding Fair 2025 at SMX Aura headed by DTI Sec. Cristina Roque, bringing together MSMEs from across the country in a celebration of love, creativity, and entrepreneurship.


The fair welcomed industry professionals, wedding planners, creatives, and couples preparing for their big day to explore everything from couture bridalwear and floral arrangements to photography, catering, travel services, and more. The highlight of Day 1 was a runway fashion show featuring Filipino bridal designers, who elevated traditional fabrics and sustainable design for the modern bride. Day 2 and 3 featured talks and interactive exhibits spotlighting creative industries—from graphic design and stationery to music and event production—showing how weddings can reflect both personal stories and cultural pride.

Filipino bridal designers wowed the crowd with modern, sustainable, and culturally rooted creations at the Wedding Fair Fashion Show—proudly highlighting Tatak Pinoy talent.

“Through partnerships like this, SM Supermalls remains committed to helping build the future of Filipino MSMEs by providing entrepreneurs a platform to showcase their work, nurture local talent and creativity, and strengthen economic resilience.” shared Joaquin San Agustin, EVP of SM Supermalls. 

MSME designers wowed guests with their collection of bridal gowns, groom’s suits, and entourage wear—featuring silhouettes that range from classic romance to modern minimalist, all crafted with Filipino finesse.

A unique highlight at the DTI Wedding Fair: MSMEs showcased elegant Capiz shell dining wear—from plates and chargers to napkin holders and centerpieces—blending sustainability with sophistication.


Filipino tradition met timeless elegance at MSME booths featuring modern takes on the Barong Tagalog and Filipiniana—from hand-embroidered details to contemporary silhouettes perfect for formal Filipino weddings.

Filipino-made bridal jewelry and accessories took the spotlight at the Bagong Pilipinas Wedding Fair 2025, with MSME booths showcasing handcrafted tiaras, pearl earrings, heirloom rings, and bridal bling rooted in Filipino artistry.

In essence, the 2025 Wedding Fair was more than an event—it was a celebration of love, culture, and entrepreneurship, underlining that when Filipino MSMEs thrive, our communities—and the nation—grow stronger, faster, and more beautiful.

About SM Supermalls MSMEs


SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit msme.smsupermalls.com to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!

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